"The best smartwatch you can buy, a genuine improvement over previous models, and Apple’s finest hour in years"
- Great design and build quality
- Excellent, user-friendly software
- Comprehensive, motivational health and fitness features
- Can replace your phone for a short time
- Plenty of colors, straps, and third-party accessories
- Short battery life
Luxury watchmaker H. Moser & Cie’s Swiss Alp watch looks very, very similar to the Apple Watch, something the company is not afraid to admit. It’s a very interesting product, because this is a post-Apple Watch timepiece and although the addition of a tourbillon movement, sapphire, and white gold elevates it to true luxury status; it proves the Apple Watch’s shape works well as a traditional watch. See also any Patek Philippe Ellipse watch, Casio’s classic G Shock 5000 series, and even the Tag Heuer Monaco for further evidence that not all desirable watches have to be round.
What’s more, because the Apple Watch sells so well, we see it on many wrists. Designs seen as gawky or challenging often become more accepted the more we see them. What we’re saying here is that if you’ve been put off the Apple Watch because of the design in the past, it’s time to forget all about it and give the Series 4 a try.
The Series 4 comes in either 40mm or 44mm case sizes, but you don’t notice much of a difference over the 38mm and 42mm Series 3, at least not in a bad way. The size difference is mitigated by the slimmer case, which is down to 10.7mm over 11.4mm for the Series 3. It doesn’t sound like much, but it makes it easier to get the watch under a tighter shirt cuff. Crucially, it’s the visible screen area that has been increased. We’re wearing the 44mm model, and the display area is 977 square millimeters, compared to the 740 square millimeters on the old 42mm Series 3. Apple’s advancements in screen technology and case size is highlighted by the 40mm Series 4 having a larger visible display than the 42mm Series 3.
Beautifully-made, highly wearable, and with the right strap and body color combination, damn attractive.
Thinner bezels are key here, and the curved corners help emphasize them, while also appearing more watch-like and keeping up with mobile screen trends. A sensible change over the Series 3 is the circular red line identifying the Cellular model over the GPS model, which is considerably classier than the big red splodge used on the Series 3. The heat rate sensor has a cleaner design than before too. Apple’s fabulous build quality shines through. The Apple Watch is an excellent example of what premium means in the mobile industry, as it’s almost flawless.
Apple’s Sport Loop straps look great too. The pictures on Apple’s website don’t do them justice. The black Sport Loop has a copper fleck running through the material, which complements the space grey watch very well. We’d choose one of these over the sport band, and the insanely expensive Milanese loop option. It’s comfortable for everyday use, and is good at resisting sweat when working out.
Crying about the Apple Watch not being round is redundant today, and the watch buying public largely agrees, judging by the amount being sold. To not buy the Series 4 because of this is the wrong decision, because you’re missing out on a beautifully-made, highly wearable, and with the right strap and body color combination, damn attractive smartwatch.